Hickory, NC — the Catawba Valley to Lake Norman

Get found. Get booked. Grow.

Websites, local search, reviews, social, and a front desk that answers every call — one local shop runs it all for you. Flat monthly. Month-to-month. Built by a guy who built it for his own business first.

Flat pricing · Month-to-month · No contracts

Hickory, NC

What we do

One shop.
The whole engine.

Not a faceless platform add-on. Not an out-of-state call center. Not an agency that locks you in for a year. One local builder, the full stack of things that get a local business chosen — get found, get booked, get reviewed, grow.

Free to try — the way in

AI voice receptionist

A front desk that never sleeps. It answers every call in your company's name — nights, weekends, when you're under a house — books the job, and texts you the lead with a recording. From $297/mo, flat. No per-minute meter.

~27%of calls to shops like yours go unanswered
~$1,200average revenue lost per missed call
~62%of missed callers just hire a competitor
Hear it work ↓

Websites

Hand-built, fast, and made to win local searches — not a template with your logo swapped in.

Local SEO & Google Business Profile

The structured details search engines reward, plus a dialed-in profile — so you show up when your town searches for what you do.

Reviews & reputation

Review requests after every job, replies handled, and your rating built the honest way — one happy customer at a time.

Lead capture & speed-to-lead

Answer fast, win the job: replying within about 5 minutes drives ~78% of lead conversions. Every inquiry gets an instant response and lands in one place.

Social media

Weeks of posts scheduled ahead across Facebook, Instagram, and Nextdoor — so you stay visible without touching an app.

Back-office & custom AI automation

The paperwork you hate — follow-ups, reminders, summaries, the weekly grind — built into systems that run themselves. If it's repetitive, it can be forged.

Not sure what you need?

Start with the free audit — it shows you, in dollars, where to start.

Get the free audit →

The door most owners walk in through: your phone, answered.

About 27% of calls to home-service businesses go unanswered. About 85% of callers who hit voicemail never call back — and ~62% just call a competitor. At roughly $1,200 lost per missed call, the math gets ugly fast.

Ridgeline Plumbing — front desk Incoming call · 11:38 PM

A late-night call, the way your callers would hear it — simulated here, real on your demo number.

What's the leak costing you?

40
$600

You're leaking about

$17,396

every month to missed calls

47 calls missed per month (27% go unanswered) 29 of those callers hire a competitor (62%) × $600 average ticket

Plug the leak — free demo

Deliberately conservative, sourced math: ~27% of calls unanswered and ~$1,200 average lost revenue per missed call — Invoca. ~85% of voicemail callers never call back and ~62% hire a competitor instead — BrightLocal and 2025–26 missed-call studies. Speed-to-lead: answering within ~5 minutes drives ~78% of conversions — MIT/Oldroyd. The counter ignores repeat business and referrals from every saved job.


Proof

Built for my own
business first.

Gorgeous Gourds — Hickory, NC · ggpumpkins.com

My own porch-pumpkin styling business. Brand new, seasonal, zero budget — the proving ground for everything Catawba Forge sells.

0→1 website, brand & presence — built from nothing, solo
9 towns targeted, Hickory to Lake Norman
24/7 Messenger + Instagram auto-reply catching every inquiry
3wks of Reels scheduled ahead across Facebook + Instagram
  • Custom website with LocalBusiness + HowTo structured data, optimized meta, sitemap — verifiable on the live site
  • Google Business Profile set up and optimized for local search
  • Nextdoor presence for the immediate neighborhood

Case study #2 — a towing company in Lincoln County — is on the anvil now.


How it works

Free look first.
Then we build.

1

Hear it & see it — free

A working demo of your receptionist on a real number, plus a one-page audit: the calls you're missing and how you show up online vs. the guy down the road.

2

We forge it

Pick what you need — the phone, the website, the whole engine. Flat quote up front, built in days, set up on your number and your name. You don't learn a thing.

3

We run it — you see everything

It works around the clock; you get the leads as they happen and one plain-English monthly report: calls caught, jobs booked, where you rank.


Plain pricing

Flat. Month-to-month.
No surprises.

The wedge: AI receptionist — from $297/mo, flat. No per-minute meter.

Try it free first: a working demo on your own business + the missed-call audit. Your cost: nothing but a listen.

Get Found
starting at$249/mo
website · local SEO · Google Business Profile
  • A website built to win local searches
  • Structured data search engines (and AI search) reward
  • Google Business Profile dialed in and kept current
  • Monthly report in plain English
Start with the free audit
The flagship
The 24/7 Booking Line
starting at$297/mo
the AI receptionist — flat, no per-minute charges
  • Every call answered in your company's name, day or night
  • Jobs booked straight onto your calendar
  • Caller gets a text; you get the summary and recording
  • Emergencies flagged and sent to you first
  • I build it, I run it — live in days
Hear it answer — free
Full Forge
starting at$997/mo
the whole engine — found, booked, reviewed, growing
  • Everything in Get Found + the Booking Line
  • Reviews & reputation, run for you
  • Social scheduled weeks ahead
  • Back-office & custom automation as you grow
Talk it through first

A human receptionist runs $3,000–$4,000 a month. This doesn't.

30-day money-back guarantee. Month-to-month after that, no contracts — if it doesn't earn its keep, you don't keep paying for it. Exact scope of each package is set in your flat quote, up front.


Who's behind this

Local by choice.
Owner, not agency.

Forged in Hickory, NC

I'm Sam Lasiter. I didn't grow up in the Catawba Valley — I chose it. Six years ago my wife and I planted our family here, and we're raising four boys between the foothills and Lake Norman. When you pick a place on purpose, you pay attention to it.

"I built all of this for my own business first. Once I saw how well it worked, I figured every local business around here deserved the same shot."

That business is Gorgeous Gourds — the build is live for anyone to check. I'm not a call center in another state, and I'm not a dashboard you have to figure out. I build your system myself, I run it myself, and when you call about it, you get me — by name.

Real work. Built to last. By a local guy.


Fair questions

Asked by every owner
I talk to.

"Is this one of those robot things? It'll sound fake."

Don't let the word AI throw you. I'm a local guy doing honest work with good tools — same as you using a better wrench. It talks like a person, in your business's name. The best answer is to call the demo and try to trip it up. Then you tell me if it sounds robotic.

"What if a caller wants a real person?"

It can hand off to you or take a message any time a caller asks for a person. And honestly — somebody calling a plumber at 8pm with water on the floor is mostly relieved somebody picked up.

"What does it cost?"

The receptionist starts at $297 a month, flat — no per-minute meter. Packages for the wider work start at $249 a month, month-to-month. For scale: a human receptionist or answering service runs $3,000–$4,000 a month. One recovered job a month more than pays for it.

"Am I locked into a contract?"

No. Month-to-month, and there's a 30-day money-back guarantee on top. You also hear it answering your own phone — free — before any money changes hands.

"I'm not a computer guy. What do I have to set up?"

Nothing. I build it, I run it, you don't learn a thing. It's set up on your number, trained on your business — services, hours, service area, prices — and it's live in days. You just get the jobs.

Let's build.

Flat pricing · Month-to-month · No contracts

Free demo & audit

Free demo + audit

Hear it answer.
See what's leaking.

I'll build a working demo of your front desk — trained on your services, your area, your prices — and send you a number to call. With it comes the audit: what you're missing on the phone and how you show up online.

A working demo, on a real number

Call it, hand the phone to your wife, your lead tech, your most skeptical buddy.

A one-page missed-call + presence audit

How many calls you're likely missing, what that costs, and how you rank against the competition in your town.

Your cost: nothing but a listen

No card, no contract, no pitch until you've heard it work. We lead with the audit, not the sale.

Goes straight to Sam — nobody else sees it, nothing gets sold to anybody. Usually back to you within a business day.